Defining the Modern Street Aesthetic

Experience intentional silhouettes and signature fabrics crafted for the evolving pulse of street culture.

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TANK TOPS

SS26 - KIDS OF THE WATER

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-65%NEW

DISTRESSED SUMMUS COAT

$255.00

$89.25

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JESSIE BOMBER JACKET

$262.00

$91.70

-65%NEW

IVY VARSITY DARK GREEN

$376.00

$131.60

-65%NEW

DOUBLE LAYERED LEATHER PANTS

$214.00

$74.90

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HALO HAT

$51.00

$17.85

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IVY VARSITY DOVE

$376.00

$131.60

-65%NEW

EMBLEM MONOGRAM FLEECE JACKET

$215.00

$75.25

-65%NEW

D-WREATH KNIT SWEATER

$64.00

$22.40

What Our Customers Say

★★★★★

“The quality of the heavyweight hoodie exceeded my expectations. It is easily the most durable piece I own.”

Marcus L.

★★★★★

“ROUGH. delivers that perfect oversized aesthetic without looking sloppy. The raw hem details are a game changer.”

Sienna R.

★★★★★

“Fast shipping and the fabric feels premium. Finally, a brand that masters both minimalist style and rugged construction.”

Jordan K.

Elevate Your Style With ROUGH Essentials

Discover premium minimalist fashion designed to withstand the test of time and trends.

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